Whether you realize it or not, your business presents itself to the public 24 hours a day, 7 days a week, 365 days a year. People will pass by your business at all hours, so it’s important to have quality exterior lighting, especially when it’s dark outside. When your business is open after the sun goes down and it’s really dark outside, people need to be able to see it in order to find it. Even when you’re closed, leaving the lights on has numerous benefits, including that it’s great round-the-clock advertising for your business.
Did you know there are many ways to describe light? Soft or bright are typical adjectives used when describing light, but there’s also hue (shade), colorfulness, and saturation (intensity/chroma). Lighting helps set a mood for a place. Did you know red/orange light heightens people’s appetites? Or that nightclubs will use blue/purple light to help make people feel more comfortable and ready to socialize? Light is essential to business.
With exterior lighting, your business should be lit up in such a way that it encourages “walk-in” business. The light(s) should literally attract customers. A great idea is to use path lighting, which literally lights the pathway to your door so customers know exactly where to walk in order to get into your place. Pathway exterior lights will also help draw attention to your business and its doors. Meanwhile, people feel more comfortable going into a place that’s well-lit. A bright storefront, for example, has better “curb appeal” than a dark one.
One of the main reasons businesses invest in quality exterior lighting is to deter thieves. Safety, with businesses, is always a concern. Criminals and people up to no good love to find dark spots to make trouble– where they can’t easily be seen. However, when a building is well-illuminated, it looks, feels and literally is safer than a building that’s dark. Also, lights help security cameras create clearer pictures of exactly what’s going on outside of a business at night, whether it’s on the sidewalk in front, in the nearby parking lot or wherever people tend to congregate.
A Touch of Panache
Finally, lights add personality to a place. Think of the unique businesses and their exterior signs that stand out in your memory. Lighting can add new decor elements to your building, making it even more attractive. Lighting can also double as signage.